Thomas Jefferson Essay Example | Topics and Well Written Essays - 500 words - 1

Thomas Jefferson - Essay Example In fact, the same historical figure who penned the words â€Å"all men were created equal† owned 200 slaves and more importantly violated his republican political philosophy during his presidency. There have been varied views on the question of the contradictions seen in the greatest of the American Fathers. However, one most justified position to hold would be to see Jefferson taking a part in the American trait of being in conflict rather than perceiving him as a marked contradicting figure. Such a position is partly on the basis of the contradictory views and conclusions on the contradiction of Jefferson, the one time political giant of our Nation and partly on the awareness of American trait of conflicts. Thus, it is of pertinent value to comprehend the interpretations of the historians who consider Jefferson as a person of contradictions. According to Christopher Hitchens who writes of how historians view Jefferson, â€Å"it would be lazy or obvious to say that he contained contradictions or paradoxes. This is true of everybody, and of everything. It would be infinitely more surprising to strike upon a historic figure, or indeed a nation, that was not subject to this law. Jefferson did not embody contradiction. Jefferson was a contradiction, and this will be found at every step of the narrative that goes to make up his life. (Hitchens, 2008). It has ever been remarked that Jefferson was in two minds about slavery throughout his career which can be seen as evidence for his conflicts. On the one hand, as a young politician, he held his views for the prohibition of slavery in new American territories and, on the other, he never freed his own slaves which made him a contradiction in hi mself. The significant question ever have been â€Å"How could a man responsible for writing the sacred words "We hold these truths to be self evident, that all men are created equal" have been a slave owner? He never resolved his internal

India as a Potential Market for Tim Tam Biscuits Essay

India as a Potential Market for Tim Tam Biscuits - Essay Example The BRIC countries refer to a group of four large, developing countries; Brazil, Russia, India and China. These countries, given their demographic and economic potential, have the potency to catapult into the world’s largest economies of the world. Home to over 40 percent of the world population and having recorded impressive growth rates in their gross domestic products (GDPs), these countries are on the radar for most companies willing to expand their businesses. This paper analyzes the strengths, weaknesses, opportunities and threats (SWOT) of Arnott’s in the Indian competitive market space. The marketing mix as well as the marketing strategy with regard to segmenting, targeting and positioning for the Indian market, the chosen BRIC country for expansion, has been detailed in the paper. The paper establishes that the competition in the Indian biscuit market is intense, however the Tim Tam biscuits, with their good taste and appropriate positioning on the health plank can carve out a market for themselves in India. It has been suggested that Arnott’s should give the marketing rights to sell its Tim Tam biscuits to one of the leading operators in the FMCG sector in India. Later, the company can set up its wholly owned subsidiary in India to manufacture and market its Tim Tam brand. Introduction Arnott's is a household name in Australia. In existence for the last 146 years, Arnott's is not just a food company; it’s a national icon and an integral part of the Australia’s history. Business Leverage Arnott's has emerged as one of the largest food companies in the Asia Pacific region. With Campbell Soup Company of the United States making investments in Arnott's, the latter is poised to take its growth levels to a new high. Primary Areas requiring planning for Arnott’s Arnott's is a market leader in the Australian biscuit market with a market share of 65 per cent and a ‘household penetration’ of hundred percent . Australia and New Zealand, put together, account for 80 per cent of Arnott’s business. These existing markets do not provide Arnott’s the prospect of stellar growth in the future. At this juncture the company has to further expand in the international market. The biscuit manufacturer exports its produce to Japan, United States, Canada, United Kingdom, Indonesia and Tahiti. Arnott’s has to plan and take decisions on the following aspects if it is to succeed in its endeavor of expansion in international market: a) Which country should it choose to sell its products? b) What should be the mode of entry in that country? c) What should be the company strategy with regard to STP (Segmenting, targeting and positioning)? d) What should be the marketing mix in that country? Selection of Country Brazil, Russia, India and China, collectively known as the BRIC countries are the four largest developing countries of the world. These countries, given their demographic and ec onomic potential, have the potency to catapult into the world’s largest economies of the world. Home to over 40 percent of the world population and having recorded impressive growth rates in their gross domestic products, these countries are on the radar for most companies willing to expand their businesses (Oakley 2009). Goldman Sachs estimates that China  would become largest economy of the world by 2050, while India, Brazil and Russia would capture